Privacy Policy

Last updated: 2026-03-06

1. Who we are

MyAgronomist is a UK agronomy intelligence dashboard for farmers and agronomists. We provide weather, pest pressure, spray windows, news and tools to support daily farm decisions.

2. What data we collect

We may collect and process:

  • Usage and analytics data via cookies (e.g. pages visited, general usage patterns) when you consent to analytics cookies.
  • IP address and approximate location for weather-related features and geolocation.
  • Data you provide when using forms, field boundaries, observations, or other features (if enabled).

3. Purpose of processing and lawful basis

We process your data to run the service, improve the product, and understand how the site is used. Under UK GDPR:

  • Consent — for analytics and non-essential cookies. You can manage preferences via our cookie banner.
  • Legitimate interest — where we need data to deliver core features (e.g. weather by location, site security).

4. Cookies

We use cookies for necessary functionality and, with your consent, for analytics. You can manage your cookie preferences via our cookie banner when you visit the site.

5. Third parties

We use trusted third-party services for hosting, analytics, and features. Data shared with these services is handled according to their own privacy policies.

6. Data retention

We retain data only for as long as needed to provide the service and meet legal obligations. Analytics data is typically aggregated and anonymised over time. Cookie preferences are stored according to your choices in the cookie banner.

7. Your rights

Under UK GDPR you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Erasure (“right to be forgotten”)
  • Restrict processing
  • Data portability
  • Object to processing

To exercise these rights, contact us at contact@myagronomist.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

8. Changes to this policy

We may update this policy from time to time. We will post the revised version on this page and update the “Last updated” date. Where changes are significant, we may notify you by email or a notice on the site.

9. Contact

For general enquiries or to exercise your rights, contact us at contact@myagronomist.co.uk.